You've likely seen Adam Martinez, better known as Adamrayokay, pop up on your For You Page with his hilarious character, Rosa.
He's built a massive community with his relatable content, gaining over 7 million followers on TikTok and more than 800,000 subscribers on YouTube.
But who is the creator behind the screen? Let's dive into his background, journey to fame, and what makes him such a standout voice online.
How old is Adamrayokay?
Adamrayokay turns 26 in 2025. He was born on April 21, 1999, making him a Taurus.
Where is Adamrayokay from?
Adam's story begins in San Antonio, Texas.
His Latinx roots are a big part of his identity and often shine through in his hilarious and relatable content.
Adamrayokay's family and personal life
While he tends to keep details about his family life private, Adam is an open book when it comes to his identity as a proud member of the LGBTQ+ community.
He has also been transparent with his followers about his health, sharing his experience with gastric bypass surgery in late 2020 which led to a major weight loss transformation.
Adamrayokay's journey as a creator
Adam's success seems to stem from his knack for creating authentic, laugh-out-loud content that truly connects with his audience.
- Believe it or not, before going viral, he worked a 9-to-5 at a call center. He decided to start posting on TikTok in November 2019.
- His breakout character, Rosa, became an instant hit, helping him build a massive community of over 7 million followers on the platform.
- He's also a big deal on other platforms, with over a million followers on Instagram and more than 800,000 YouTube subscribers.
- His relatable humor has caught the eye of huge brands like Target and Uber Eats, and he continues to share personal stories with his followers.
What kinds of followers does Adamrayokay have?
Given his authentic and humorous takes on his culture and identity, Adam's content likely resonates deeply with Latinx and LGBTQ+ viewers. His storytelling offers a sense of shared experience that draws in people who see themselves reflected in his work.
More broadly, his comedy seems to appeal to a younger crowd, particularly Gen Z, who appreciate his hilarious characters and down-to-earth vibe on platforms like TikTok.
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