You've likely seen Anna Mcclelland, the creator better known as Annag, lighting up your feed with her signature blend of creative chaos and fun.
She shares everything from artistic makeup transformations to relatable vlogs with millions of fans on YouTube, TikTok, and Instagram.
So, who is the person behind the content? We’re diving into Annag’s background, her rise to fame, and what makes her one of today’s most interesting digital creators.
How old is Annag?
As of 2025, Annag is 23 years old. Her birthday is said to be on April 18, which makes her a fiery and creative Aries.
Where is Annag from?
Annag was reportedly born in the United States.
These days, she seems to be based in Los Angeles, California, putting her right in the middle of the creator world.
Annag's family and personal life
Annag grew up in a supportive family that reportedly encouraged her creative side from a young age.
She is in a relationship with fellow creator Nathan Kessel, and the two often pop up in each other’s videos. They even share pet chinchillas together.
Annag's journey as a creator

Annag’s success seems to come from her quirky, high-energy content that blends beauty, humor, and raw authenticity, all guided by her motto: “If you smiled I’ve done my job.”
- She reportedly first gained traction on TikTok with trendy dances and skits before diving into YouTube, where she had created a channel years earlier.
- Her audience grew as she expanded across platforms, mastering short-form content on YouTube Shorts and Instagram while also posting longer vlogs.
- Today, she has a massive community of over 8 million followers, collaborates with major brands, and meets fans at events like VidCon.
What kinds of followers does Annag have?
Annag’s audience appears to be mostly made up of Gen Z and young millennials. Many of her fans seem to be tuning in from the United States.
Her followers are into all things creative, from beauty and fashion to funny skits and pop culture. While she has fans from all walks of life, her content seems to especially resonate with a female audience.
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