You've probably seen Demetra Dias and her iconic, accessible style all over your social feeds.
She shares fashion hauls and daily vlogs with her audience of more than 4 million on TikTok, over 43,000 on YouTube, and on Instagram.
So, let's get to know the creator behind the hype, from her rise to fame to what makes her content so unique.
How old is Demetra Dias?
Demetra is reportedly 17 years old as of 2025. This places her right at the center of the Gen Z world she so perfectly represents.
Where is Demetra Dias from?
Demetra is reportedly an American creator, which totally fits the girl-next-door vibe she’s known for.
She keeps her exact hometown private, choosing to keep the focus on her fashion and content instead.
Demetra Dias's family and personal life
Demetra keeps her family life mostly out of the spotlight, though her mom, Maria, has reportedly been a supportive figure in her career.
She appears to be focused on finishing high school while building her fashion empire. Her vlogs often give fans a peek into her life as a student juggling classes and content creation.
Demetra Dias's journey as a creator
Demetra's journey seems to be a masterclass in turning a relatable, down-to-earth style into a full-blown career.
- Her rise to fame reportedly kicked off with a viral back-to-school shopping haul, which led to her first paid brand deal for just $190.
- While TikTok is her main stage, she also shares content on YouTube, giving fans more vlogs and style inspiration.
- Today, she has millions of followers and collaborates with major brands like Pacsun and Hollister, even launching her own collection with Beginning Boutique.
- At just 17, she reportedly earns around $20,000 for a single sponsored post, and her influence is so strong it's been nicknamed the “Demetra Effect.”
What kinds of followers does Demetra Dias have?
Demetra's content seems to resonate most with Gen Z girls and young, femme-presenting fans. Her audience appears to be full of teens and young adults who look to her for the latest style inspiration.
Her followers are all about fashion, from tracking down her exact outfits to watching her latest shopping hauls and daily vlogs. They're likely scrolling through TikTok for outfit ideas and love getting a peek into her life.
Grow your audience with Beacons
Inspired to build your own brand? Beacons gives you the tools to create a custom link-in-bio, sell your own digital products, and even build a media kit to land brand deals.
Ready to get started? Claim your username and start building for free!
