You've likely seen Glenda Dela Cruz, whose full name is Glenda Dela Cruz Victorio, pop up on your feed.
As the CEO of Brilliant Skin Essentials, she shares her entrepreneurial life on TikTok, Instagram, and Facebook, with her TikTok having more than 3.9 million followers.
So, let’s explore who she really is—from her background and rise to fame to what makes her such a standout creator.
How old is Glenda Dela Cruz?
According to a report from June 2024, Glenda was 27, which would make her 28 years old in 2025.
Where is Glenda Dela Cruz from?
Glenda is known as a proud Pinay entrepreneur, and her brand has become a household name in the Philippines.
Her business journey reportedly kicked off in Manila's famous Divisoria market, where she started out selling various items.
Glenda Dela Cruz's family and personal life
Reports suggest Glenda had a challenging start in life. She was reportedly raised by her grandmother, and much of her early motivation seems to stem from wanting to give her a better life.
Her hustle apparently started young, with stories saying she began working at just 12 years old. Before turning 16, she had reportedly worked as a virtual assistant and even led a team in a call center.
Glenda Dela Cruz's journey as a creator
Glenda's success seems to be a mix of serious business smarts and a natural talent for connecting with people online.
- Her journey reportedly began with selling items from Divisoria. A chance meeting with a soap manufacturer apparently sparked the idea for what would become Brilliant Skin.
- She used social media to build a massive following, then expanded into a whole empire with ventures in hospitality, construction, and even real estate.
- She was recently honored with an award in Indonesia and became the first Filipino ambassador for TikTok Shop.
- One story says she was a call center team leader as a teen. Now at 27, she’s the CEO of a huge group of companies.
What kinds of followers does Glenda Dela Cruz have?
Based on her content, Glenda's followers seem to be mainly from the Philippines, with a huge interest in all things beauty, skincare, and business. Many are likely also drawn to her inspiring entrepreneurial story.
It also appears that a large part of her community is made up of women, especially aspiring business owners and fellow creators who look up to her journey from humble beginnings to CEO.
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