You've probably seen his wild cooking videos, but you might know him as Guga Foods, or Gustavo Tosta.
He's a massive food creator, sharing steak recipes and wild experiments with more than 4.9 million YouTube subscribers and over 2.6 million followers on TikTok, plus a huge audience on Instagram.
Let's dive into who Guga really is, from his background and rise to fame to what makes him such a unique creator.
How old is Guga Foods?
The Guga Foods channel appears to have launched back in 2015, which would make it about 10 years old this year. Based on its reported launch date of July 30th, the channel's zodiac sign is Leo.
Where is Guga Foods from?
Guga is reportedly from Uberaba, Brazil, a city known for its cattle industry, which might just explain his passion for cooking the perfect steak.
He has since relocated and now appears to be based in Miami, Florida, where he films his popular food experiments.
Guga Foods's family and personal life
While he keeps his personal life pretty private, Guga is reportedly married with three kids.
You might recognize his nephew, Angel, who often shows up in his videos as the official taste tester.
Guga Foods's journey as a creator
Guga's success seems to stem from his fearless approach to cooking, where no experiment is too wild.
- His journey reportedly began with a lifelong love for cooking. After an injury ended a career in martial arts, he started experimenting with sous vide for his web design employees, which sparked his YouTube channel.
- His channel blew up thanks to zany experiments, like dry-aging steak in Nutella, and his fun personality. Viral videos helped him build a massive following across multiple platforms.
- He also released a cookbook, “Guga: Breaking the Barbecue Rules,” featuring 100 of his proudest recipes.
- A fun fact is that his nephew, Angel, often appears in videos as the official taste-tester, adding a family-friendly vibe.
What kinds of followers does Guga Foods have?
Guga's audience seems to be full of fellow food lovers who are down for some culinary chaos. They're likely young adults and adults who get a kick out of his wild experiments with steak and barbecue.
You'll find his followers flocking to his YouTube, TikTok, and Instagram, where they appear to be super active in the comments. Many also seem happy to buy his cookbook and merch to bring a piece of the Guga-verse into their own kitchens.
Grow your audience with Beacons
Inspired to build your own brand? A platform like Beacons can help you manage everything in one spot.
It offers tools to set up a custom link-in-bio, sell digital products, and even create a media kit to catch the eye of brands.
Claim your username and start building your creator hub for free!
