You’ve likely seen the high-energy perfume reviews from Jeremy Fragrance, reportedly born Daniel Schütz. He’s a top fragrance influencer on platforms like TikTok, with more than 10 million followers, and Instagram.
Let's dive into who he really is by exploring his background, rise to fame, personal life, and what makes him such a unique creator.
How old is Jeremy Fragrance?
Jeremy Fragrance is turning 36 in 2025, with his birthday reportedly on February 5th. This makes him an Aquarius, and he seems to share his special day with other creators like Chailee Son, Olivia Sullivan Davis, and Ploo.
Where is Jeremy Fragrance from?
It seems Jeremy Fragrance's story begins in Germany, though you might see different cities like Oldenburg or Berlin pop up as his birthplace.
He's said to be of Polish-German descent, with his family originally coming from Poland.
Jeremy Fragrance's family and personal life
He appears to keep his family life low-key, though he reportedly launched his fragrance brand with his older brother, Kamil. He has also mentioned that he financially supports his family.
In the past, he was reportedly in a relationship with Lara Kim Andersen, who even made an appearance in his YouTube content. There have been some rumors about a breakup, but he hasn't publicly addressed them.
Jeremy Fragrance's journey as a creator
Jeremy Fragrance's rise is a wild ride, fueled by his over-the-top personality and a sharp sense of what gets clicks.
- He reportedly started his creator journey with dance and music before finding his niche on YouTube in 2014 with fragrance reviews.
- His audience grew rapidly, and he expanded to TikTok, where he now has a massive following.
- A key milestone was launching his own brand, Fragrance One, with a Kickstarter campaign that broke records for a perfume launch.
- He even snagged a FiFi Award in 2018, which is basically the Oscars of the fragrance world.
- Today, he's known for his all-white suits and high-energy videos, a persona he says is intentionally crafted for attention.
What kinds of followers does Jeremy Fragrance have?
Jeremy's audience appears to be mostly younger adults and teens who keep up with the latest on TikTok and YouTube. He seems to attract both guys and girls, since his content covers fragrances for everyone.
His followers are typically into more than just smelling good; they're often interested in self-improvement, personal branding, and influencer culture. While he has a strong base in Germany, his energetic style has earned him fans all over the world.
Grow your audience with Beacons
If you're looking to build your own brand, a platform like Beacons can help you get there.
It offers tools to create a custom link-in-bio page, sell your own digital products, and build media kits to catch the eye of brands.
Claim your username and get started for free!
