You've likely seen Negin Mirsalehi, a major fashion and beauty influencer and founder of the popular haircare brand Gisou, on your feed.
She shares her style and life on Instagram and TikTok, where she has more than 1.2 million followers.
Let's dive into her story: we'll explore her background, journey to stardom, and what makes her a truly unique creator.
How old is Negin Mirsalehi?
It looks like Negin will be celebrating her 37th birthday in 2025. Her reported birthday is November 2, which makes her a classic Scorpio!
Where is Negin Mirsalehi from?
It seems Negin was born and raised in Amsterdam, in the Netherlands.
Her parents are from Iran, which gives her a cool Dutch-Iranian background and a rich Persian heritage.
Negin Mirsalehi's family and personal life
Negin's personal life seems just as sweet as her brand! She's reportedly with her long-time partner, Maurits Stibbe, and they have a son named Sam.
She also has an older sister, Negar, and the inspiration for Gisou famously comes straight from her parents—a beekeeper dad continuing a family tradition and a hairdresser mom.
Negin Mirsalehi's journey as a creator
Negin's journey appears to be a masterclass in turning a personal passion into a global brand.
- She reportedly kicked things off in 2012 with a blog and Instagram account while she was still finishing her master's degree in marketing.
- Instead of taking a rumored $800,000 brand deal, she launched her own haircare line, Gisou, in 2015.
- Her brand, inspired by her family's beekeeping roots, eventually landed on Sephora's shelves.
- She's also been recognized on Forbes' 30 Under 30 list and has apparently worked with major brands like Dior, L'Oreal, and Express.
What kinds of followers does Negin Mirsalehi have?
Negin's followers seem to be mostly young women, likely in their 20s and 30s, who are passionate about keeping up with the latest in beauty and style on social media.
Her audience is likely interested in more than just style; they're also into entrepreneurship and sustainability, thanks to Gisou's unique story. While she has fans everywhere, many of them appear to be based in Europe and North America.
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