You've likely heard the satisfying crunches of Zachary Choi, one of the internet's biggest ASMR and Mukbang stars.
He's known for his "no talking" eating videos, gaining over 31 million subscribers as Zach Choi ASMR on YouTube and more than 28 million followers as @thezachchoi on TikTok.
Let's dive into who Zach Choi really is—exploring his background, rise to fame, and what makes him stand out.
How old is Zach Choi?
In 2025, Zach Choi is expected to turn 39 years old. His birthday is reportedly on August 27, making him a Virgo, and he shares the date with figures like basketball player Franz Wagner and Tacoma Simmons.
Where is Zach Choi from?
Zach Choi is said to be from Seoul, South Korea.
He eventually made his way to the U.S. and now calls Los Angeles home.
Zach Choi's family and personal life
While he's famously private, it's rumored that Zach was adopted by an American dad and a South Korean mom. He might have siblings too, but he keeps his family details under wraps.
Zach seems to be all about his career, keeping his love life on the down-low. Still, some fans speculate he has a girlfriend after a mystery partner appeared in a video.
Zach Choi's journey as a creator

Zach Choi's success seems to stem from his unique "no talking" approach to ASMR, letting the food sounds be the star of the show.
- Before YouTube fame, he reportedly worked as a waiter and ran a fashion blog. He launched his ASMR channel in 2018 with a video of him eating duck fat fries.
- He didn't just stick to YouTube; he also gained a massive following on platforms like TikTok and Instagram.
- Today, he's considered one of the top ASMR creators, with his videos collecting billions of views across his channels.
- He's also known for teaming up with other creators like Stephanie Soo and even music producer Benny Blanco.
What kinds of followers does Zach Choi have?
His audience seems to be mostly younger viewers, including teens and young adults, who are big fans of ASMR and Mukbang content.
This global fanbase is highly active on platforms like YouTube and TikTok, and his "no talking" style makes his content accessible to everyone.
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